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When it comes to marketing, the way a piece of advertising is laid out determines a lot about how effective it will be. Signs, for example, require a certain element of design to be fully effective. On average, consumers are exposed to 3,000 ads and promotional messages every day, and if your sign isn't eye-catching, it will most likely not get read. Here are some simple tips for creating an eye-catching sign to advertise your product or service.